Bia Fernandez is an award-winning creative with more than 100 awards to her name including Cannes Lions. She is a mother, an optimist, and a meme supplier who believes ads can change the world. She is currently the ECD of DDB MNL and is handling brands such as Gatorade, Sting , Lipton, and GAC with a talented team of doers who aren't afraid to dream big.