Results-driven and accomplished professional with extensive experience in leading large-scale marketing campaigns, while developing and implementing robust marketing strategies to elevate audience engagement and brand recognition as well as revenue / business growth.

Unilever - Seasoned Media, digital and partnerships leader with passion as fresh as Day 1 on the job. In depth understanding of consumer and media eco-system South Asia Southeast Markets. Super passionate in driving digital and tech partnerships with Google, Meta, Tiktok and Jazz & Telenor.

Growth Mindset to nurture talent and foster workplace culture. Blessed to work with some amazing media, brand and business leaders. Lean in to mentor many young leaders in communication world. Super passionate and super energetic, thrive on people energy, and drive strategic projects at scale for business growth.

- Active member of Marketing leadership @ Unilever Pakistan, leading Unilever Media, Digital for 5 Business groups & Unilever Foods Solutions

- Lead, train, and mentor cross-functional team of several professionals within Unilever and Industry (Pakistan, Cambodia, Myanmar and Malaysia)

- Led Annual Media, Digital and Data Strategy playbook for B&W, PC, Home, Nutrition & Ice cream ($ 650 million euro–driving 7% iTO)

- Championed the Marketing Upskilling initiative through the Digital Masterclass Program with my rock-solid team

- Led Leadership Project Symphony driving €300 million impacting P&L (hard savings)

- Led Google, Tiktok, Meta and E-com player Joint Business Plans for multi markets partnership (South Asia + Southeast Asia)

- Industry leader driving multiple marketing led initiatives with Pakistan Advertisers Society & Malaysian Digital Association

- Actively leading tech partnerships with E-com & E-wallets (Easy Paisa, Jazz Cash) and OTT Players (Tamasha, Myco) and leading jury member PDA