Ray is one of the first creative leaders applying creativity and innovation into digital transformation for clients. He believes brand creativity should live beyond comms, across products, services and experiences.

That’s why, in his previous senior capacities at Accenture Song/ Droga5, and later on, at WundermanThompson, he’s been exploring how brands show up in meaningful ways across all touch-points of brand experience, customer experience and commerce.

With over 20 years of experience, Ray has worked with clients such as Unilever, Nike, LVMH, Shiseido, Starbucks, Huawei, Citibank, Ferrari among others, cutting his teeth in some of the best agencies in the world, such as Wieden + Kennedy, JWT, TBWA and Fallon, always exploring new ways of storytelling and making experiences feel like magic.

In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a ‘Great Place To Work’ and Campaign’s Agency of the Year Best New Biz Team to boot. He was recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50. Ray is also an award jury member and speaker at SXSW, Unicorn Start-up Battles, Cannes, Spikes Asia, AME Effectiveness Awards, Busan Adstars, China Advertising Festival, and also guest lectures to students at Techcamp, HK Baptist University, HKPU and University of Gloucestershire.