Julie Jihyun Kang

CEO and Managing Partner 

The Audio & Radio Spikes celebrates creativity that is wired for sound - work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling across the airwaves and digital streams.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Audio & Radio as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘D. Audio & Radio: Sectors’.

In sections B and D each execution constitutes one entry and all executions must have run within the eligibility period.

In sections A and C multiple executions may be entered as one entry. However all audio & radio executions must have run within the eligibility period.

The Brand Experience & Activation Spikes celebrates creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement. 

The Work will need to demonstrate how the customer journey, experience of the brand and optimisation of every touchpoint led to increased brand affinity and commercial success.

A number of criteria will be considered during judging and weighted as follows: 20% idea; 20% strategy; 30% execution; 30% results. 

The same piece of work can be entered up to three times in Brand Experience & Activation. However, the same piece of work may only be entered once in ‘A. Brand Experience & Activation: Sectors’.

The Creative Commerce Spikes celebrates the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys.

The work will need to demonstrate how innovation and optimisation at any point of the end-to-end customer journey led to increased consumer engagement and commercial success.

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% results.

The same piece of work can be entered up to three times in Creative Commerce. However, the same piece of work may only be entered once in ‘A. Creative Commerce: Sectors’.

The Creative Data Spikes celebrate the interplay of ideas and information. 

The work will need to demonstrate how the work was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea, and the results/impact must be clear and robust.

A number of criteria will be considered during judging, weighted as follows: 30% strategy; 30% use of data; 20% idea; 20% impact and results.

There is no overall limit to how many times the same piece of work can be entered into Creative Data as long as the categories chosen are relevant.

The Creative Effectiveness Spikes celebrates the measurable impact of creative work.

The work will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, generated positive customer outcomes and driven sustainable business impact over time.

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results. 

To be eligible your work must have won or been shortlisted at one of the previous three Spikes Asia festivals.

The same piece of work can be entered up to three times in Creative Effectiveness.
However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’.

The Creative Strategy Spikes celebrates the idea behind the idea – how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The work will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem solving that led to a compelling creative strategy.

A number of criteria will be considered during judging, weighted as follows: 30% interpretation of business/brand challenge; 30% insight/breakthrough thinking; 20% creative idea; 20% outcome/results.

The same piece of work can be entered up to three times in Creative Strategy. However, the same piece of work may only be entered once in ‘A. Sectors’.

For Creative Strategy Spikes Award the eligibility dates are 01 January 2022 - 31 January 2025 where the strategy being judged was first implemented within the eligibility period, except for category 'C04 Long-term Strategy', which has an eligibility period of 01 January 2020 - 31 January 2025.

The Design Spikes celebrate visual craftsmanship. 

The work will need to demonstrate how design has been used to define a brand or communicate its key messages, achieving consumer recognition or understanding through a unique visual identity.

A number of criteria will be considered during judging, weighted as follows: 40% idea; 40% execution; 20% results.

There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant.

All work entered into Section F. Products must be available for purchase in order to be eligible.

The Digital Craft Spikes celebrate technological artistry. 

The work will need to demonstrate exceptional form and function in a digital context, demonstrating flawless design and masterful execution, offering an outstanding user experience created for all digital environments that moves a brand forward.

The main criteria considered during judging will be the execution and experience.

There is no overall limit to how many times the same piece of work can be entered into Digital Craft.

The Direct Spikes celebrate targeted and response-driven creativity.

The work will need to demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times in Direct. However, the same piece of work may only be entered once in ‘A. Direct: Sectors’.

The Entertainment Spikes celebrates creativity that turns branded content into culture.

The work will need to demonstrate ideas that are unskippable. Work that captivates in order to cut through, communicating a brand message or connecting with consumers in a new way.

A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the entertainment industry.

There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as the categories chosen are relevant.

The Film Spikes celebrate the creativity of the moving image. 

The work will need to demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online and out-of-home experiences.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Film as long as the categories chosen are relevant. However, the same piece of work may only be entered once into section ‘A. TV/Cinema Film: Sectors’ and once into section 'B. Online Film: Sectors'. 
 
In sections A, B, C and D each execution constitutes one entry. In Sections E and F multiple executions may be entered as one entry. However all Film executions must have run within the eligibility period.

The Film Craft Spikes celebrate onscreen artistry. 

The work will need to demonstrate exceptional filmmaking, showcasing technical skill and prowess in production/post-production, elevating an idea or dramatically enhancing its execution.

The main criterion considered during judging will be the execution.

There is no overall limit to how many times the same piece of work can be entered into Film Craft.
 
Multiple microfilm executions can be entered as one entry up to a maximum of 60 seconds. Each microfilm should be a maximum of 15 seconds in length and all entries must have run within the eligibility period.

The Gaming Spikes celebrate creative work that connects people to brands through gameplay.

The work will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.

A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, streamers, athletes, teams, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the gaming industry.

Esports may be entered across all categories within the Gaming Spikes.

There is no overall limit to how many times the same piece of work can be entered into the Gaming Spikes as long as the categories chosen are relevant.

Glass: The Spikes for Change celebrate culture-shifting creativity.
The Glass Spikes recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.
The work will need to demonstrate ideas intended to change the world, setting out to positively affect ingrained gender inequality, imbalance or injustice, while illustrating how the work tackles, highlights or redresses issues of gender representation.

The same piece of work can only be entered once into Glass.

The work entered into Glass can be for any commercial or non-commercial client, regardless of the product or service or the medium of communication.

All entry fees for Glass are donated to related charities that will be announced after the festival has taken place.

The Healthcare Spikes celebrates creativity found in consumer healthcare as well as the more regulated pharmaceutical industry.
Consumer Healthcare entries will need to demonstrate an inspired approach to exceptionally engaging work which publicly educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.
Pharma entries will need to demonstrate ideas that inform and engage health practitioners, patients and targeted consumers; work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.

Criteria considered during judging will be medium dependent. 

There is no overall limit to how many times the same piece of work may be entered into Healthcare as long as the categories and mediums chosen are relevant.
However, the same piece of work may only be entered as Health & Wellness in sections A, B, C & D or as Pharma Section E.

All entrants must provide regulatory requirements for your region in relation to your submission.

The Industry Craft Spikes celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life. 

Work will need to demonstrate the highest levels of expertise and vision in the application of creative techniques.

The main criterion considered during judging will be the execution.

Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign, they will be accepted into Brand & Communications Design.

For Standard Print and Outdoor entries, each execution constitutes one entry.
For Packaging and Brand & Communications Design entries, whole campaigns should be entered as one entry.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.

The Integrated Spikes celebrate work that uses multiple media platforms.

Work will need to demonstrate the integration of chosen elements or channels throughout the campaign, and how the different media complemented and built on each other to drive tangible business results, were instrumental to cultural change or integral in the achievement of brand purpose.

The same piece of work can only be entered once in Integrated.

The Media Spikes celebrate the context of creativity. 

The work will need to demonstrate an inspiring and innovative implementation of media ideas, enhanced and amplified by a game-changing channel strategy that takes consumers on new journeys and unlocks new experiences.

A number of criteria will be considered during judging, weighted as follows: 30% insight and idea; 30% media strategy and targeting; 20% media execution; 20% impact and results.

The same piece of work can be entered up to three times in Media, not including section 'E: Excellence in Media Craft'. However, the same piece of work may only be entered once in ‘A. Media: Sectors’.

The work in section 'E: Excellence in Media Craft' can only be submitted and paid for by independent media agencies or companies owned by a media network or independent media network. The same piece of work can be entered only once in each category within this section.

The Music Spikes celebrate creative musical collaborations and branded music content.

The work will need to demonstrate original production, promotion or distribution of music for brands. Work that creatively leverage a recording artist or platform to communicate with consumers.

A number of criteria will be considered during judging, weighted as follows: 20% strategy & insight; 30% creative idea; 30% craft & execution; 20% results.

Brands refers to talent, artists, creators, influencers, organisations, sponsors, platforms, media owners, rights holders or any entity that produces and distributes products and content related to the music industry.

There is no overall limit to how many times the same piece of work can be entered into the Music Spikes as long as the categories chosen are relevant.

The Outdoor Spikes celebrate creativity experienced out of home. 

The work will need to demonstrate ideas that engage in the field. Work that leverages public spaces to communicate a message or immerse consumers in a brand experience.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Outdoor as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Billboards: Sectors’ and/or ‘B. Posters: Sectors’.

In sections A and B each execution constitutes one entry and all executions must have run within the eligibility period.

In Sections C, D and E multiple executions may be entered as one entry however all Outdoor executions must have run within the eligibility period.

The PR Spikes celebrate the craft of strategic and creative communication. 

The work will need to demonstrate how original thinking, transformative insight and a strategy rooted in earned media have influenced opinion and driven progress and change in business, society or culture. Work that has storytelling at its core and establishes, protects and enhances the reputation and business of an organisation or brand.

A number of criteria will be considered during judging, weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times in PR. However, the same piece of work may only be entered once in ‘A. PR: Sectors’.

The work in section 'E: Excellence in PR Craft' can only be submitted and paid for by independent PR agencies or companies owned by a PR network or independent PR network. The same piece of work can be entered only once in each category within this section.

The Print & Publishing Spikes celebrate creativity in circulation. 

The work will need to demonstrate ideas that leap off the page. Work that shows ingenuity and outstanding craftsmanship in published media including books, magazines, covers and digital publications for public distribution.

The main criteria considered during judging will be the idea, the execution and the impact.

There is no overall limit to how many times the same piece of work can be entered into Print & Publishing as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Print: Sectors’.

In section A each execution constitutes one entry and all executions must have run within the eligibility period.
In sections B, C and D multiple executions may be entered as one entry however all Print & Publishing executions must have run within the eligibility period.

The Social & Influencer Spikes celebrate creative social thinking and strategic influencer marketing solutions.

The work will need to demonstrate how levels of engagement, social reach and the creative use of social media, brand ambassadors, creators, celebrities and influencers led to commercial success.

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% results.

There is no overall limit to how many times the same piece of work can be entered into Social & Influencer as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Social & Influencer: Sectors’.

The Innovation Spikes celebrate ground-breaking innovation, technology and problem solving. Standalone technological solutions including tools, products, models, platforms and other forms of ad tech will also be recognised, as well as creative campaigns utilising new tech.

The same piece of work may only be entered in either section A or B. Work can be entered up to two times in section ‘B. Innovation'. However, the same piece of work may only be entered once in ‘A. Early-Stage Technology’.

Work entered into 'A01. Early-Stage Technology' may be at prototype/pre-production stage. However pre-development ideas/concepts are not eligible. Entrants in all categories must be in a position to fully demonstrate any technology entered. Concepts alone will not be permitted.

Shortlisted entrants will be required to present their work to the jury online.

The Innovation Spikes celebrate ground-breaking innovation, technology and problem solving. Standalone technological solutions including tools, products...

Innovation

Overview

Other Awards

Audio & Radio

Brand Experience & Activation

Creative Commerce

Creative Data

Creative Effectiveness

Creative Strategy

Design

Digital Craft

Direct

Entertainment

Film

Film Craft

Gaming

Glass: The Award For Change

Healthcare

Industry Craft

Integrated

Media

Music

Outdoor

PR

Print & Publishing

Social & Influencer