Spikes Asia’s CMO Growth Council: Exclusive meeting for CMOs
In Partnership with LIONS and the ANA
24 April 2025 | Bloomberg Singapore Powered by Bloomberg Media
A session that’ll shape actionable and practical insights to help chief marketing officers accelerate their businesses.
LIONS, Spikes Asia and the ANA (Association of National Advertisers), in partnership with Bloomberg Media, is excited to be hosting a session that’ll dive into key topics impacting the industry. The collective learnings uncovered in the session will then inform a set of playbooks, roadmaps and actions that’ll be presented at the Global CMO Growth Council meeting at Cannes Lions 2025.
What is the Global CMO Growth Council?
Launched in 2018 at Cannes Lions, the CMO Growth Council features 60 CMOs from some of the world’s biggest global brands. Chaired by P&G's Global CMO Marc Pritchard, the council represents the collective agenda and voice of a unified community of marketing leaders. Founding council members include Unilever, AB InBev, Burger King, TenCent, Mastercard, Mars Inc., PepsiCo and AT&T.
It’s chaired by P&G’s Global Chief Marketing Officer Marc Pritchard and features 60 chief marketing officers from some of the world’s biggest brands, including Unilever, AB InBev, Burger King, TenCent, Mastercard, Mars Inc., PepsiCo and AT&T.
Want to attend? Write to us at events@spikes.asia to register your interest.
Explore the agenda
Arrivals, networking and breakfast
Welcome from Fiorenza Plinio, Global Head of Creative Excellence, LIONS and Nick Primola, Global EVP, ANA and CMO Growth Council.
ANA and LIONS update on the Global CMO Growth Council's activities.
In an era of personalised marketing, we’ll explore what motivates business leaders to engage with B2C and B2B brands, including whether the gap between B2C and B2B marketing will ever close. We’ll leverage data from the Bloomberg Brand Accelerator Study to better understand what drives these audiences, as well as the implications for marketers and how they communicate.
Break
Asia’s rapid growth as a consumer market presents a prime opportunity for marketers to leverage brand-led advertising. However, most advertising effectiveness principles are based on Western markets, raising questions about their applicability in Asia. During this segment, we’ll present the main insights from The Pace Principles, an exclusive study by LIONS and WARC, which includes Asia-led and evidence-backed strategies aiming to help brands maximise their returns in the Asian market.
Closing remarks