Spikes Asia, celebrating the best of APAC creativity

Thursday 12 March Capitol Theatre

We revealed the 2026 Award winners at The Capitol Theatre, Singapore, celebrating those who set the benchmark this year and bringing everyone together for an evening of recognition, connection and celebration.

Thursday 12 March National Design Centre

The Spikes Asia Creative Campus was a one day learning experience exploring how creativity drives modern B2C and B2B marketing. Led by industry experts, the programme shared practical guidance on building brands, earning trust, and creating impact amid rapid transformation.

Throughout the day, attendees explored key trends shaping today’s creative landscape — from creator economy and creative B2B marketing, AI powered creativity, and the role of local culture in globally resonant ideas. The Campus also celebrated APAC’s unique perspectives, highlighting how the region’s creativity continues to inspire the world stage.

Thursday 12 March National Design Centre

The Spikes Asia CMO Growth Council was an exclusive, invitation only gathering of the region’s leading marketing leaders. As the APAC chapter of the Global CMO Growth Council, it brought together senior marketers to network and collaborate with peers from across the region, aligning on key priorities to drive creative led growth and business success in 2026.

Wednesday 11 March & Thursday 12 March Capitol Kempinski Hotel & National Design Centre

The Young Spikes Competition was open to creatives aged 30 and under who worked across advertising and communications disciplines. It gave APAC’s next generation of creative talent the opportunity to make their mark on the industry, with the Jury reviewed submissions during Spikes Week and revealed the 2026 winners.

Spikes Week was enhanced by a series of community led events, delivered with industry partners to spark connection, learning and conversation beyond the main programme.

• See It Be It Connects: Spikes Asia marked the return of the LIONS run See It Be It programme after five years, bringing women and non binary creatives together for a focused morning on confidence, leadership and connection.
• IAA Singapore & Spikes Asia Present: Next Gen Creativity connected emerging talent and senior leaders at LinkedIn HQ for an interactive evening exploring evolving creative standards and cross generational perspectives.
• Creative Connections & Conversations, with The Marketing Society, thenetworkone and Verve The Live Agency, offered a relaxed networking moment to celebrate creativity, connect across the industry and reflect on the work shaping what’s next.

“The goal was for the jokes to land even without deep cultural knowledge"

Independent agency and first-time winner UltraSuperNew discuss their work ‘Make it Unbelievable’ – a humorous collaboration between two of Japan’s biggest stars that helped Canva make its mark in Japan.

“It was introduced to us as ‘the Impossible Brief’. We knew we’d have to try something new to solve it."

Motion Sickness' Hilary Ngan Kee shares how creative risk paid off in the indie's award-winning work which put New Zealand on the map as the best place to have herpes.

“We wanted the Whopper Tattoo to feel less like an in-store promotion and more like an out-of-store festival."

Cheil Korea’s Seongphil Hwang, Seungree Kang and Hyoeun Jeon discuss their ground-breaking work for Burger King.

“For us, it was great piece of validation, that what was achieved resonated on an even wider level with the most creative and strategic minds in APAC."

The team at Frog discuss their Spike-winning work ‘The World’s Best Exchange Rate’ and how they made the work a reality.

“As a small team, we don’t have the resources of big companies, but this award proves the power of creativity and passion."

Xu Han and Tingting Zhang, Creative Partners at independent agency TOPic discuss the bold idea behind their award-winning work ‘Twin Sister of Olympic’.